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The MIDI Forum at Music China 2024


A panel of five speakers sits onstage in front of a large audience at a conference. A screen behind them displays their photos and names with text in Chinese. The event branding reads music CHINA.

With the help of Geoffery Ge from Medeli and Yitian Zhao from CME Pro, Music China arranged for a MIDI Forum with experts from all over the world. The setup was actually quite amazing. There was a very nice AV setup, but most impressive was the simultaneous translation.

When MIDI Association members were speaking English, Chinese people were provided translations into Chinese and when Chinese MIDI Association members spoke Chinese, the English speakers were provided English translations. This was not just for the panel participants, but for the entire audience which consisted of over a 100 people. Even Miura-san from AMEI had translation as Music China had arranged for a brand ambassador from Shanghai Conservatory of Music who spoke fluent Japanese. It was impressive and really underscored that MIDI is the universal digital language of music. People on the panels spoke different languages, but they all spoke MIDI!

Future Music Technology and International MIDI Technology Development Forum. Forum time 14:00-17:00 p.m., October 12, 2024

Organizer China Musical Instrument Association, Shanghai Intex Exhibition and Convention Center Co., Ltd.

Facilitator Future Music Technology Committee of China Musical Instrument Association and Sound and Music Technical Committee of China Electronic Audio Industry Association

Co-Facilitator The MIDI Association

Shanghai Pudong New Area Advanced Audio and Video Technology Association

Forum content:

Panel Discussion: Progress in the Global Application of MIDI 2.0 Technology

Zhao Yitian, The founder and CEO of CME, Member of the Executive Board of the MIDI Association

Guests:

1) Athan Billias- Member of the Executive Board of the MIDI Association.

2) Daisuke Miura-Chairman of the MIDI Standards Committee of the Japan AMEI Association

3) Mike Kent-Chairman, MIDI 2.0 Working Group, Chief Strategy Officer, AmeNote Inc.

4) Joe Zhang-Director of R&D Technology of Medeli Electronics (Shanghai) Co., Ltd. and Member of the Technical Standard Board of the MIDI Association

First, Athan Billias, MIDI Association board member explained some basics about The MIDI Association.

A man stands and speaks at a podium, presenting a slide showing the Apple, Google, and another logo, while four other men sit on a panel beside him at a music industry event in China.
An infographic with English and Chinese text explaining MIDI as the Musical Instrument Digital Interface and describing music as a universal language that connects people worldwide.
A bilingual English and Chinese graphic for the MIDI Association, describing it as a non-profit, all-volunteer group that doesn’t sell anything and invites smart people to volunteer solutions for tough problems.
A QR code is centered below the bold text Developer Resources on MIDI.org against a blue and white gradient background.

Daisuke Miura from AMEI, the Japanese MIDI organization explained about AMEI’s role in the world of MIDI.

Four men sit on a panel, with one standing and speaking into a microphone. A large screen behind them displays information about AMEI MIDI activities in Chinese. The event is labeled “music CHINA.”.

Then Mike Kent (Exec Board member and chair of the MIDI 2.0 Working Group) explained the current state of the technical specifications with an emphasis on the new Windows MIDI 2.0 open source driver that his company is developing with the support of AMEI.

A speaker presents at a conference, gesturing toward a screen displaying Windows MIDI 2.0 Service features, while four panelists sit beside him. The audience and music CHINA logo are visible in the foreground.

After Mike, it was Joe Zhang from Medeli’s turn to explain the state of MIDI 2.0.

Joe is on the Technical Standards Board of The MIDI Association and gets up at 3 am in the morning to attend this meeting every 2 weeks. With members in Europe, the United States, Australia and China, there is no perfect (or even good) time to schedule a meeting for everyone. But Joe has been getting up at 3 am for 6 years now so maybe it is time to shift and pick a time that’s more convenient for him.

Four men sit on stage while another man stands at a podium speaking into a microphone. Behind them is a large screen displaying information about MIDI 2.0 data transmission in Chinese and English. The event is labeled music CHINA.
A speaker presents to a seated audience in a conference room with blue tablecloths. Nameplates are on the front table, and music CHINA is written in the bottom right corner.

2.Keynote Speech: Review and Prospect – The Convergence of Music Technology

Guest: Yu Yang- Dean and Professor, Department of Music Engineering, Shanghai Conservatory of Music, Doctoral supervisor and famous composer

Six men sit on stage in chairs, engaged in a panel discussion. Behind them is a large screen displaying headshots and names in Chinese, with abstract purple graphics. The words “music CHINA” appear in the bottom right corner.

3.Dialogue between two people: Will Artificial Intelligence Destroy Everything?

Guests:

1) TamiX Tang Nan- Buchla modular synthesizer artist, visual artist, and the founder of Midifan.com

2) L+R Wang Lu- Sound artist, electronic music producer, arranger, sound interaction producer, independent radioanchor

4.Keynote Speech: Automatic Music Transcription: A Bridge to the Symbolic Representation of Music in the Future

Guest: Wu Yulun- Ph.D., School of Computer Science and Technology, Fudan University

5.Keynote Speech: Jam with Things: Music Geeks’ Improvisational Instrument Modification

Guest:Robin Zhang

Founder of Digishow – digital performing arts open-source project

We are going to do a separate article on Digishow and Robin because we got a chance to visit him on Sunday night at what was once the Lester Institute and were blown away by the creative things he and his team were doing.

6.Roundtable Discussion: Discussion on the development of future musical instruments and music technology in China

Ge Xinghua- General Manager of Deli Electronics (Shanghai) Co., Ltd

Guests:

1) Zhao Yitian- The founder and CEO of CME

2) Chen Guobin- Deputy General Manager of Ringway Electronics (Jiangsu) Co., Ltd.

3) Huang Jianheng,- Director of Longjoin Group, CTO, Co-founder of MIDIPLUS brand, CEO of MIDIPLUS

4) Zhang Guangzhong- Director of R&D Technology of Medeli Electronics (Shanghai) Co., Ltd.

5) Cao Qiang- Deputy General Manager and CTO of Changsha Hotone Electronic Technology Co., Ltd

We hope this gives you a bit of feel of how much there is going on in China with MIDI 2.0. There is a tremendous energy there. During the roundtable with the Chinese members, Joe Zhang said that China hadn’t been able to participate in MIDI 1.0’s development because the technical level in China wasn’t ready at the time. But he said that with MIDI 2.0, it was the time for Chinese companies to not just participate, but lead in MIDI 2.0 development.

Looking at the technical level of all our Chinese members and their openness to new ways of using tools like AI, it’s clear that Joe Zhang was right.

To see Music China’s coverage of Music X and the MIDI forum, click the link below.

https://mp.weixin.qq.com/s/aPkYKMMLZr61Tp5UhfEKXQ